A Century of Family Hospitality – History of Hotel Adler Serfaus

Inn “Zum Schwarzen Adler”

Gasthaus zum Schwarzen Adler

For over a century, Hotel Adler has been run with passion and dedication from generation to generation. Each era brought new challenges, but also valuable developments that shaped the hotel. What once began as a small inn is now a modern, family-friendly hotel that combines tradition and innovation.

Karl and Andrea Luggen continue the legacy of their family with great commitment, ensuring that Hotel Adler remains a place of relaxation, warmth, and unforgettable experiences in the future as well. Guests from all over the world are invited to become part of this special story – and to find a second home at Hotel Adler.

Our History

1st Generation

Angela & Franz Vögele

1913 – The first steps:
The history of the “Gasthaus zum Schwarzen Adler” begins in 1913 with its first mention in Leo Handl’s “Ski Guide through the Samnaun Group.” The inn offers space for eight people. At that time, it is, along with the “Gasthaus zum Löwen,” one of the first inns in Serfaus.

1926 – Affordable comfort:
An overnight stay costs 6 Schilling, which corresponds to about 0.44 cents. The inn develops into a popular meeting point for skiers and travelers.

1932/33 – Service improvements:
The price for one night rises to 250 Schilling, and the hotel now has 18 beds and a telephone – a special feature at the time.

1942 – The great fire:
A major village fire completely destroys most of Serfaus and with it the “Hotel Adler.”

2nd Generation

Elsa & Karl Luggen

1954 – A new chapter begins:
Elsa Vögele and Karl Luggen buy the inn from Elsa’s parents. In the same year, they marry in the pilgrimage church in Serfaus and run the family business together.

1966 – Major expansion:
Elsa and Karl Luggen expand the hotel to a total of four floors and 30 rooms. This marks the beginning of the transformation from inn to modern hotel.

1979 – Wellness and comfort:
A sauna and whirlpool area, a new dining hall, a ski room, and a laundry room are built.

Stimmungsvoller Weinkeller mit alten Steinwänden und regionalen Weinen

3rd Generation

Johanna & Karlheinz Luggen

1989 – The next generation:
Karlheinz and Johanna Luggen take over the hotel and continue to develop it with fresh ideas. In the following years, many rooms are renovated and the service is further improved.

1992 – For the family:
A new children’s playroom and a meadow playground are added. Additionally, the “Adler Kinder Tack-tack” (see below) is introduced – a highlight for young guests and the whole village. The hotel is also renamed “Hotel Adler” this year.

2001 – More relaxation:
An indoor swimming pool and an enlarged dining room are added, and the playground is transformed into a sand playground.

2004 – Major transformation:
The hotel is extended to a fifth floor and completely renovated. New windows, a solar energy system, thermal insulation, and a modernized exterior bring the building up to date. The number of rooms increases to 45.

2017 – Culinary and spatial expansion:
The cozy “Adlerstube” and a sunny terrace are newly built.

Familienhotel_Adler_Stüberl-Familie-Luggen

4th Generation

Andrea & Karl Luggen

2021 – The journey continues:
Karl Luggen and his wife Andrea Luggen take over Hotel Adler and now run it in the fourth generation. With dedication and new energy, they ensure that the hotel continues to be a place of relaxation and tradition in the future.

2020 – Fresh look:
The wine cellar, bar, and entrance area are renovated.

2022 – Specialization:
Hotel Adler becomes part of the Familotel group and focuses even more strongly on family vacations.

2024 – Modernization continues:
The ski room and laundry facilities are renovated to further improve comfort and functionality.

Stay tuned for more...

History